Santa Clara renames to ‘Swiftie Clara,’ calls Taylor Swift honorary mayor for upcoming concerts

This week the Santa Clara City Council passed a proclamation renaming the City “Swiftie Clara” from July 28-29 as Taylor Swift brings “The Eras Tour” to Levi’s Stadium. Next weekend’s visit marks Swift’s sixth in the city, following tour dates in 2015 and 2018. 

The move celebrates “innovative and influential cultural icons that reflect our city’s vibrant spirit” and forges “connections that make us an unforgettable destination,” said Christine Lawson, CEO of Discover Santa Clara, the city’s destination marketing organization.

Given the enthusiasm around the tour, Santa Clara officials hope to prevent unticketed fans from swarming the area as they have in other cities to catch part of the reported three-hour set.  Local police officials have said there will be no external standing or sitting areas, and fans will not be allowed to gather in nearby streets or parking areas.

Tickets for the concert averaged $920 according to reports, with resale market tickets averaging around $2,500 but reaching as high as $21,375 each on Stubhub for two seats together in row 1 of a prime floor section as of 7/21. The Better Business Bureau has offered a series of recommendations on avoiding ticket scams particularly around the Taylor Swift tour. For more information click here.