Touchdown, Santa Clara! The City Will Host Super Bowl LX

At the Spring League Meeting this week, the National Football League’s owners officially named the San Francisco 49ers’ Levi Stadium as the host site of Super Bowl LX in 2026. The stadium in Santa Clara has continuously attracted major events since its opening nearly a decade ago, including Super Bowl 50 in 2016, the College Football Playoff National Championship in 2019, and the FIFA World Cup in 2026.

NFL Commissioner Roger Goodell said in a statement, “The Bay Area was an incredible host for Super Bowl 50, and we are thrilled to bring the Super Bowl back”.

Super Bowl 50 had a lasting impact on the region, generating a staggering $250 million in economic value and numerous job opportunities for local residents. Super Bowl 60 presents an opportunity to build upon this success as a significant boon for the entire Bay Area.

Tourism has become a vital component of the Bay Area’s COVID-19 recovery process, and Super Bowl LX is expected to draw tens of thousands of visitors from around the country – providing much-needed support to local establishments striving to return to pre-pandemic levels.

In recent news release, the City of Santa Clara, in collaboration with the Bay Area Host Committee and partners throughout the region, expressed their commitment to delivering successful, safe, and memorable events. The successful bid to host both the World Cup and the Super Bowl in 2026 solidifies the Bay Area as a thriving global hub for sports tourism.